Pricing Information

¹ Cost savings from diverted copyediting consulting fees are calculated assuming a highly conservative $35 hourly rate to hire a professional SEO copywriter with expertise in your product industry, with technical or consumer-oriented subject matter knowledge, and intimate familiarity with respective markets and/or consumer behaviors, particularly in e-commerce and online sales environments.  It is assumed that a highly qualified copywriter with subject matter and keyword strategy knowledge pertaining to your brands and respective products can output a copyediting campaign at a rate of 100 words per hour.

²  Cost savings from diverted labor hours, not to include Time Value of Money or other productivity and time savings factors, are calculated assuming, as mentioned above, a productivity rate of 100 words per hour.  The term copyediting implies that product descriptions, technical details, specifications, and a general list of keywords have already been assigned and published for each of your current products in the online marketplace or e-commerce sales channels.  Your current product listings may be represented by as few as 10 to 20 words, enabling smaller competitors with inferior products to capture online market share from your company simply because their products are ranking higher in search engines due to having more detailed product descriptions, a factor which not only is preferred by search engines and, to some degree, e-commerce channels, but also increases organic search visibility.  For example, if you sell bicycles with blue tires, but in your product description your sales copywriter or website developer attempted to add some sizzle by describing the tires as “color:  azure”, this will make it difficult for the potentially hundreds of people around the world searching for bicycles with blue tires from finding you.  Multiply this one example by a few thousand similar examples and do the “lost opportunity” math, and you’ve got a pretty big impact on your bottom line, brand value, market share, and total market awareness.  The numbers are staggering, especially when you’re talking about large product lines, and national or international online markets.